In our primal stages, humans would form tribes. Strength in numbers, a banner of alliance, and sense of a greater cause. Today, our tribes are our choices and as consumers the products we believe it. This creates a new sense of culture behind brands, while the market ultimately will decide where it views your offering, defining your culture from the beginning will help skew your customers in the right direction.
A brand is the tent under which your offering will live, thrive or evolve.
It’s important to give oneself ample room to grow, without having to restructure.
A complete understanding of ones brand is necessary for all communication,
whether internal or external.
One must define the aspects of the culture we expect our patrons to stand behind.
“We can help!”